Eicher Tractors – Samriddhi Program is a loyalty program designed to reward the registered retailers/mechanics who helps Eicher Tractors in acquiring the market share by influencing the sales. Each of the registered members can report in the sales influenced by them by reporting the Unique via SMS from their registered mobile number. The reward would be credited after verification of the number. All registered mechanics would be provided with PAY CARD which works like a normal Debit card i.e. can be swiped at various POS terminals for regular shopping or cash can be withdrawn from the bank ATM.